placer.ai Revenue $136.5 Million private US company valued at $1.5 billion that sells foot traffic analytics for physical locations, estimating visits to stores, malls and offices from anonymized data on tens of millions of mobile phones with 92%+ claimed accuracy. It hit $100 million annual recurring revenue in 2024 after growing 80% in a year and serves 4,000+ customers including Sony, Wegmans, BJ's Wholesale, SeaWorld and Bloomberg, which puts Placer data into its Terminal so investors can track company performance before earnings. Money comes from SaaS subscriptions starting around $12,000 a year, API data feeds and add-on datasets, and it has raised $268 million in total funding. Around 630 employees work at Placer.ai after 150 layoffs in January 2025 aimed at reaching profitability, and it owns no factories or stores because its product is pure software and data.
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